SYSTEM EXAMPLES

Things we've built.

A system can be a strategy, a workflow, a dashboard, an automation or a focused tool. These examples show the kind of problems Systems House can take from idea to working implementation.

Performance Creative Planning System

A planning and lead-generation system that turns paid media inputs into a recommended creative production plan.

Problem. Performance teams know creative volume matters, but deciding how much new creative an account needs is usually based on instinct.

Built. An interactive calculator using media spend, performance targets and production assumptions to recommend creative volume and testing cadence.

Systems House also created the lead magnet and supporting ads, covering the full end-to-end cycle from paid creative to conversion, CRM capture and sales follow-up.

Capabilities. Interactive calculator, commercial modelling, PDF output, HubSpot integration, UTM capture, lead scoring, email automation and sales handoff.

Yiply CRM

A purpose-built CRM designed for small businesses and freelancers who want the benefits of a CRM without the weight of an enterprise system.

Problem. Many small businesses reach the point where contacts, tasks and commercial opportunities are spread across spreadsheets, email and memory.

Built. A purpose-built CRM tool designed around straightforward customer and deal management.

Technology. Next.js, Supabase, Drizzle ORM, TanStack Query and shadcn/ui.

Marketing Measurement & Reporting Stack

A measurement architecture connecting website behaviour, advertising platforms and commercial reporting.

Problem. Advertising platforms and web analytics answer different questions. Without consistent event definitions and reliable tracking, reporting becomes difficult to trust.

Built. Measurement systems using GA4 and Google Tag Manager, including server-side implementations and conversion APIs where required.

Advertising measurement can connect Meta, Google, Bing, LinkedIn and Pinterest with custom reporting artifacts.

Performance Creative Operating System

A repeatable process connecting creative research, strategy, briefing, production and performance learning.

Problem. Producing more ads does not automatically produce more useful creative learning.

Built. A creative strategy system covering research, competitor analysis, trends, messaging, hooks, angles and testing priorities.

Performance data then feeds the next briefing cycle.

Business Intelligence Dashboard

A reporting system designed to turn analytics data into a usable view of customer behaviour and commercial performance.

Built. Custom reporting artifacts using GA4 and supporting data sources to report users, sessions, acquisition, conversion, devices, geography, landing pages and funnel behaviour.

The dashboard structure is designed around the decisions stakeholders need to make rather than recreating every report available inside the source platform.

Lead Generation & Nurture System

An end-to-end acquisition system connecting campaign creative, an interactive lead magnet, CRM data and automated follow-up.

Flow. Campaign creative to landing experience to interactive tool to structured lead capture to qualification data to CRM to lead scoring to automated nurture to sales follow-up.

Instead of treating the ads, lead magnet, landing page, CRM and email sequence as separate deliverables, the complete journey is designed as one system. Systems House can create the lead magnet and supporting ads as part of the full end-to-end cycle.